BT Sports New 3-year UEFA UK TV Rights Deal Worth £1.18 Billion-BT Sport tired hard to retain broadcast rights and not it has been successful to broadcast the UEFA Champions League and the Europa League awaiting 2021 in a deal worth £1.18billion.The new three-year contract runs from the start of the 2018-19 seasons and is worth around £394million per year. Some had hoped that BT, whose broadcasting figures for Champions League games have often been low, would decide to the sub-licence broadcast of some matches to a terrestrial channel such as ITV. But since the new deal also contains highlights packages, there will not even be a highlights program on ITV from 2018, let alone live matches. The renewal – first reported by Sportsmail’s Charles Sale last Tuesday – locks out arch-rival Sky from showing European two elite football’s club competitions and confirms that Britain’s biggest broadband and mobile operator is here to stay in the football rights market.
BT Sports New 3-year UEFA UK TV Rights Deal
Sports delivery understands Sky bid a hidden amount for the rights that was some way off BT’s successful bid. It is also understood that ITV bid to retain the highlights package they broadcast on Wednesday evenings.BT have exposed certain matches free-to-air on their BT Showcase channel, which is available on Freeview, and highlights are put out on their Twitter and web portal. BT first won the rights in 2013 to broadcast the Champions League, beating then-rights holder Sky with a deal worth £299m a year. The deal will mean BT Sport would broadcast Champions League from 6 pm and 8 pm kick-off in group phases.BT also intends to continue broadcasting every match through the competition, with matches available in the 4K ultra high definition.
|Contract||3 Year (2018 to 2021)|
|Total Worth||£1.18 billion in total (£394 million per season)|
|Includes||Every Champions League & Europa League live match + highlights package|
|Commitments||New deal include 1 match per every matchday to be shown free via free-to-air channel and official youtube channel|
|What happens with ITV Highlights ?||ITV is most likely to lose their highlights rights but might get a sub-license deal to show 1 game per week live.|
|Any benefits for English clubs in Europe ?||YES, UEFA has already announced larger “market pool” for English clubs from 2018 season. Which means any English club reaching later stages of the tournament will earn more than their other European counterparts.|
Consumer CEO said we are delighted to have renewed these broadcast rights. The UEFA Champions League and UEFA Europa League are double of the best competitions in the world and thank UEFA for choosing their exclusive broadcast partner in the UK. The UEFA Champions League is due to get stronger and we are delighted that fans will enjoy two live matches. Guy Laurent Epstein, UEFA marketing director, said, UEFA is delighted extended relationship for further three seasons with BT Sport, taking to 2021 partnership. BT Sport has proved to be an inventive broadcast partner, pushing the boundaries and broadcasting the UEFA Champions League and UEFA Europa League. BT has delivered strong audiences in the United Kingdom and we are waiting for their future plans for the use of social media which will engage a growing fan base that consumes sport in different ways. BT Sport will also be the broadcaster for forthcoming Champions League ‘double header’ nights when a change in kick-off time’s means that there will be live matches would start at both 6 pm and 8 pm. Sky had tried to reclaim the rights after it was shocked three years ago when BT agreed on a £897m deal with the governing authority. The Telegraph revealed previous month that Channel 4 was exploring the prospect of buying one Champions League fixture per match week under the three-year deal.
BT’s consumer CEO John Petter said: “We are delighted to have renewed these rights. The UEFA Champions League and UEFA Europa League are best competitions in the world and we would like to thank UEFA for choosing us as their exclusive broadcast partner in the UK. The UEFA Champions League is due to get stronger and happy that fans will be able to enjoy two live matches a night for the first time.” Guy-Laurent Epstein, UEFA marketing director, said UEFA is delighted to have stretched the association for three years with BT Sport, taking our partnership to 2021. BT Sport has proved to be an innovative broadcast partner, pushing the boundaries and broadcasting the UEFA Europa League and UEFA Champions League in new ways. BT has delivered strong audiences in the UK and we are excited about their future plans for the use of social media which will engage a growing fanbase that consumes sport in different ways.”