How does BCCI earn money? You must have heard the name of BCCI, one of the most powerful, popular and wealthy cricket control boards of the world. The BCCI stands for the Board of Control for Cricket in India. Obviously, cricket has the biggest fan following in India that is the home to almost one billion fans of cricket. There are numerous sources of revenue for BCCI and hence it is one of the richest and most powerful cricket control boards. There is no doubt that BCCI has multiplied its power, prestige, influence and revenue in the last four decades or so.
How does BCCI Earn money
There is no doubt that BCCI is the mightiest cricket control board among all the cricket controlling authorities. It has access to vast resources and influential personalities have a connection with BCCI. Some of the big reputed commercial giants and conglomerates are associated with BCCI as one of the key sponsors and recently Hyundai Motors India limited has signed an agreement with BCCI for being one of the associate sponsors for the next four years.
According to the annual report of the BCCI for the year 2014-15, the total revenue had already crossed one billion dollars. In the year 1987, the World Cup tournament was hosted by the Indian cricket board and the title sponsor was Dhirubhai Ambani’s company the Reliance Group. The enterprise had paid more than one million dollars.
Revenue-generating Sources of BCCI
By selling the Media rights
Television broadcasters pay heavy fees to broadcast the matches. It was back in the year 2008 that BCCI finalized a contract with a Singapore-based company, Sony that was close to almost 2 billion dollars. After the emergence of IPL, BCCI has been generating extra profit. The broadcasting rights that the BCCI gives, fetches the board astronomical amount of money.
The title sponsor gets considerable exposure throughout the event. They get ample of attraction and advertising space, even the time, logo and name of the company get flashed on the trophy. With every match, several million dollars get poured up into the pocket of BCCI. Such sources and association with prominent companies bring BCCI revenue worth billions of dollars.
Even the attire and sports jerseys, etc. bring BCCI revenue worth several crores. With every match, the cricket control board gets considerable fees for the logo that is printed on the official attire. Almost all the giants of sports attire are seen making a beeline in order to get a nod from the control board.
Revenue Generated by Indian Premier League (IPL)
The craze of IPL is well known. At present, it is bringing revenue worth several billion dollars to the BCCI. The advertising revenue, tickets add the gigantic amount to total collection. Millions of people stick to television channels to watch their favorite teams combating with other teams. Even the auction of players is very exciting. So, all these factors when combined together bless BCCI with huge income. Today, the BCCI is one of the most powerful and rich cricket governing councils beyond the doubt.